v.06 ------------------ Frontline Web Designs ------------------ //
Fires by day.Websites by night.
I'm Tanner: a working Maui firefighter, seven years on the job. Between shifts I hand-code websites for small businesses. No templates, no page builders, no agency runaround. You talk to the person who builds it.
What a rebuild actually looks like
Molokai Vacation Properties came to me with a site their customers gave up on. Here is the inspection, and what shipped instead.
Live today at
realestateonmolokai.com
01Their actual old home page, an off-the-shelf real-estate template.
02The rebuild: listings and MLS search, front and center.
- Finding 1Off-the-shelf IDX template. Indistinguishable from a thousand mainland agent sites.
- Finding 2Broken image framing, with dead gradient blocks bleeding around every listing photo.
- Finding 3Cramped cards and tiny text. A dated look, years behind the island it sells.
- Finding 4A bare MLS grid. No island story, no reason to call instead of clicking Zillow.
- ShippedLeads with the island. Photography of Molokaʻi, not stock.
- ShippedListings and MLS search on page one.
- ShippedWorks on a phone. Most of their visitors are on one.
- ShippedLoads in 0.7 seconds, with zero layout shift. Measured, not claimed.
- Finding 1Off-the-shelf IDX template. Indistinguishable from a thousand mainland agent sites.
- Finding 2Broken image framing, with dead gradient blocks bleeding around every listing photo.
- Finding 3Cramped cards and tiny text. A dated look, years behind the island it sells.
- Finding 4A bare MLS grid. No island story, no reason to call instead of clicking Zillow.
- ShippedLeads with the island. Photography of Molokaʻi, not stock.
- ShippedListings and MLS search on page one.
- ShippedWorks on a phone. Most of their visitors are on one.
- ShippedLoads in 0.7 seconds, with zero layout shift. Measured, not claimed.
I don't patch templates. I tear down what's broken and rebuild it by hand. More real client work
When the website stops matching the business
Foothills Kitchen & Bath is a family owned remodeling showroom. Their site was still selling a product line they had dropped. Here is the inspection, and what shipped instead.
Launching soon at
foothillskitchenandbath.com
01Their actual old home page. That headline is the real one.
02The rebuild: their own customers' kitchens, before and after.
- Finding 1The home page opened by apologizing for itself: “We apologize....our site is not fully built out yet.”
- Finding 2A 13-page product section for a brand they had stopped carrying, with explainer copy still citing 2021.
- Finding 3The same three paragraphs ran twice, once under “Our vision” and again under “Why choose us?”
- Finding 4The footer email link was empty. Nothing to click, no address behind it.
- Shipped66 pages, built around what they actually sell today.
- ShippedTheir own customers' before and afters, shot in the same room each time. No catalog photos.
- ShippedAn interactive door style browser, so shoppers compare doors here instead of leaving for the manufacturer.
- ShippedCity pages and a service area map across the southwest Denver metro.
- Finding 1The home page opened by apologizing for itself: “We apologize....our site is not fully built out yet.”
- Finding 2A 13-page product section for a brand they had stopped carrying, with explainer copy still citing 2021.
- Finding 3The same three paragraphs ran twice, once under “Our vision” and again under “Why choose us?”
- Finding 4The footer email link was empty. Nothing to click, no address behind it.
- Shipped66 pages, built around what they actually sell today.
- ShippedTheir own customers' before and afters, shot in the same room each time. No catalog photos.
- ShippedAn interactive door style browser, so shoppers compare doors here instead of leaving for the manufacturer.
- ShippedCity pages and a service area map across the southwest Denver metro.
Their old site apologized for itself. The new one sells what they actually carry.
Straight work, straight prices
Every price below is real and on the pricing page. You'll never hear "it depends" twice in one call.
Web Design
$300 starter · $800 business · $2,000+ premiumHand-coded from a blank file around your business: your photos, your customers, your one job the site has to do. Mobile-first, search-optimized, and accessible to WCAG AA from day one.
Digital Marketing
From $500/moSocial media managed, ads that report their numbers, content created and posted for you.
Frontline AI
$300 setup + $75/moAn assistant on your site that answers questions, captures leads, and books appointments around the clock.
Maintenance
From $49/moUpdates, backups, security, and small changes handled monthly, so your site never rots to "© 2020".
Three industries, three different sites
Concept builds, each designed from scratch. If two of my sites ever look like siblings, I rebuild one.
Kaimana Kitchen
Hawaiian fusion dining. Warm, menu-forward, built to fill tables.
Nakamura & Associates
Hawaii attorneys. Quiet authority, built to earn the consultation call.
Apex Performance
Maui gym. Loud, high-energy, built to sell memberships.
These three are fictional concept businesses, shown as design work, not client claims. Real client sites live on the Real Clients page.
The one that isn't a concept
“Fantastic job recreating our website and bringing us into the modern online world! Highly recommend!”
John Warring, Broker, Molokai Vacation Properties · Google review, July 2026
Firehouse values, applied to the web
Fires, floods, ocean rescues. That's the day job. The instinct is the same in both: see the problem, show up, fix it, don't leave until it works.
- Show up. You get my cell, not a ticket queue.
- No surprises. Flat quotes before work starts. The price on the site is the price.
- Built right. Accessible to WCAG AA, fast on island connections, tested on real phones.
What you're actually paying for
Speed you can feel
No bloated builders. A hand-coded page loads in under a second, and Google notices too.
Accessibility, always
WCAG AA contrast, keyboard navigation, screen-reader structure. Every visitor can use your site. It's the law in more places every year, and it's the right way to build.
Found on Google
Real on-page SEO in every build: proper structure, meta tags, and fast load times from day one.
Send me your site. I'll tell you the truth about it.
Free website audit for Maui businesses: no charge, no pitch, no catch. I'll show you exactly what's working and what's quietly costing you customers. Or skip ahead and get a Free Sample Site built for your business.
Faster: DM "AUDIT" to @frontlinewebdesign or call (808) 658-0487.